Simba Toys combines a variety of brands covering a wide range of toys and games that delight and encourage children of every age.
Some of our core brands/licenses:
The Simba brand name and its elephant logo have become synonymous with fun, variety and high quality.
The magical and trendy miniature and fashion dolls of the Steffi Love and Evi Love collection appeal to playful yet fashion conscious girls, while no one can resist the soft plush dogs of the Chi Chi Love series. Safiras collector figures allow girls to delve playfully into the fascinating world of the element dragons.
The ABC brand encourages the natural curiosity of babies and small children to discover the world around them from an early age. Brands such as Art & Fun and Color Me Mine allow children to explore their creative sides and My Music World helps develop an interest in music.
In the area of outdoor activities and sport, Simba offers an extensive and amazing range of beach and sand pit toys, water pistols, flying toys and bubble toys. A real highlight is the sublime throw and catch ball game Squap, the latest craze with kids and young people all over the world.
Simba Toys stands for:
Thanks to its Hong Kong office, which opened back in 1984, Simba Toys has vast experience of working in close partnership with reliable suppliers from Asia. End-to-end manufacturing and finishing processes are carried out in accordance with relevant international standards. Prior to delivery, the quality and safety of each and every Simba Toys product is tested in-house and by an independent accredited laboratory in accordance with statutory regulations specified by international toy standards.
To ensure all the toys are tailored exactly to the needs of children, international product managers and designers are always busy enhancing the ranges and brands. Consequently, their work focuses on age appropriate activities with the clear intention of delighting children.