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Let's play together

Our product portfolio consists of more than 4,000 articles ranging from traditional brands, collector’s models and classics, to current trend products.

For that reason the SIMBA DICKIE GROUP plays a leading role worldwide.
Just as a true modern brand family should.


Accelerating change

Future is made of change, accelerating more and more.

In the toy market the technological aspects gain importance – and its products will develop in an even faster pace. New markets evolve, where we strive to be a major player.

Also the segment of classical toys will stay strong within our DNA.

Our brand power in this market, combined with our culture of innovations, will create the best preconditions to thrive in the traditional toy market as well as in the digital world of toys.